PR & Media Relations

We build trust and create content that grows and engages followers.

The NRL’s Las Vegas Media Launch

For the first time ever, Australia’s National Rugby League will open its season with a double header at Allegiant Stadium in Las Vegas, just weeks after the 2024 Super Bowl. Off To The Races Media helped share the excitement with the international and domestic media outlets in attendance at the official media event. In addition to our very own Andrew emceeing the media event, we created video content with some NRL players in Los Angeles, visiting NFL team the LA Rams at training, along with some key tourist sites.

Behind The Scenes with Rick Hoffman for Air New Zealand

When Air New Zealand filmed one of their famous in-fight safety videos with ‘Suits’ star Rick Hoffman, we were there to interview (and have some fun) with Rick for a behind-the-scenes video. The video not only captured Rick in action, but also provided a unique glimpse into the collaboration between a renowned actor and a major international airline. This engaging content serves as a powerful PR tool and helped Air New Zealand garner considerable earned media prior to the official launch of the official safety video.

PR for major betting brands

Our team has years of PR, media and corporate communications experience representing brands including Churchill Downs ADW TwinSpires, William Hill and SportingBet, along with working for media outlets including NBC, Spectrum and Network Ten. The industry has evolved well beyond traditional press releases, and we recognize the significance of dynamic content creation and innovative strategies as pivotal elements in establishing effective communication and amplification.